SHINMAI Creator’s Project

Posted by Yuka as Japan

“SHINMAI”, which means “fresh rice” in Japanese, refers to the idea that fresh rice that is in season and full of nourishment, can be used as a metaphor for young talent that is full of potential. The purpose of the project is to provide an entrée into the Japanese fashion market for both domestic and foreign talented young designers seeking to introduce their brand / fashion line in Japan. Designers that have experience for less than ten years, have a strong interest in Japanese manufacturing, and have received recommendations from a professor from an overseas fashion school or the principal of a Japanese fashion school are eligible.
This will be the first “SHINMAI Creator’s Project” and five brands are selected from 52 brands (60 designers) from 34 schools in 17 countries.
The five brands, SACHIO KAWASAKI / NIMA / SHIDA TATSUYA / aéthéré(e) / donna sgro, will be introduced in a fashion show and exhibition during The 8th Japan Fashion Week in TOKYO.
Fashion Show *The Invitation is necessary. Date :Mon, March 23, 2009 Time :Fashion Show for Press and Buyers
Opening 2:30pm Start 3:00pm
Fashion Show for the public
Opening 5:30pm Start 6:00pm Venue :Tokyo Midtown Hall Hall A Hair & Make-up :SHISEIDO Beauty Creation Center
Exhibition *Not open to the public. Date :Tue, March 24 – Thu, March 26, 2009 Time :11:00am-8:00pm(close 7:00pm on the final day) Venue :Tokyo Midtown Hall Hall B *Exhibition will be held at the exhibition Luxe by PLUG IN.
Special Sponsor :
SHISEIDO CO., LTD.

Media Partner :The Asahi ShimbunSupport Media :HACHETTE FUJINGAHO ELLE JAPON
EXCITE JAPAN CO., LTD.Cooperator :All Nippon Airways Co., Ltd.
SHINDO SENIKOGYO CO., LTD. Contact :Japan Fashion Week Organization
Takao Tobari / Akiko Shinoda
Tel : +81-3-3242-8551
Mail : shinmai@jfw.jp